Coaches and experts work tirelessly to develop their intellectual capital. After all the work on their programs, their methods, processes, and approach it’s time to deliver. Sometimes this is one-on-one, sometimes one on many.

You have worked so hard on putting all of these together; why not start to increase the exposure you have as well as the impact and difference you make by leveraging your current content!

Leverage
ˈlev(ə)rij,ˈlēv(ə)rij/ | verb

use (something) to maximum advantage.

“the organization needs to leverage its key resources”

We will be doing a series of 3 articles featuring The Steps to Leveraging Your Coaching Business and what that means for you.

In this article, we are going to talk about the #1 Step which is: taking a look at your current content and asking “Is there a clear promise that this program makes, to the person you are going to work with?”

Why is this important?

When you have a clear promise and outline the steps that are important in getting you to that promise where you can realize the transformation your program promises. Once here, you can easily replicate results.